Movement

Wychavon Town will be a place where the car is not king. Instead, residents will be offered real alternatives to limit the number of movements by private vehicle.

Our ambition is for at least 40 per cent of journeys to be made within the town by active travel (walking, cycling, wheeling or public transport).

Wychavon Town will be a place where the car is not king. Instead, residents will be offered real alternatives to limit the number of movements by private vehicle.

Our movement strategy will partly be achieved by catering for the needs of residents as much as possible close to where they live, with an ambition for at least 40% of journeys to be made within the town by active travel or public transport.

To encourage this, the physical space will be designed in such a way as to make active travel the better option for getting around:

All main streets to have separate spaces for active travel as well as the main road
No through roads to be created within neighbourhoods
20mph zones in neighbourhoods and a maximum of 30mph on main routes around the town
A network of paths, bridges and underpasses to create active travel routes accessible for all. This will include a new bridge over the Birmingham to Gloucester Line to the north and a new underpass under the Cotswold Line.
Existing bridges and underpasses will be upgraded
A dedicated bus route through the town centre with good connectivity to the Worcestershire Parkway railway station
Bus prioritisation measures, such as at traffic lights and junctions
Ensuring Worcestershire Parkway Station is connected to the active travel network from all parts of the town
Creating a new expanded car park to the West of Woodbury Lane to serve Worcestershire Parkway Railway Station, which will discourage traffic from entering the town centre
An attractive gateway from Junction 7 of the M5 will be created to continue to encourage people to make regional journeys by rail

All main streets to have separate spaces for active travel as well as the main road
20mph zones in neighbourhoods and a maximum of 30mph on main routes around the town
A network of paths, bridges and underpasses to create active travel routes accessible for all. This will include a new bridge over the Birmingham to Gloucester Line to the north and a new underpass under the Cotswold Line.
Existing bridges and underpasses will be upgraded
A dedicated bus route through the town centre with good connectivity to the Worcestershire Parkway railway station
Bus prioritisation measures, such as at traffic lights and junctions
Ensuring Worcestershire Parkway Station is connected to the active travel network from all parts of the town
Potential for creating a new expanded car park to the West of Woodbury Lane to serve Worcestershire Parkway Railway Station, which will discourage traffic from entering the town centre.
An attractive gateway from Junction 7 of the M5 will be created to continue to encourage people to make regional journeys by rail

Mobility Hubs

Places where people will be able to catch a bus, rent a bike or scooter, switch to rail services or pick up a shared car – will be created in the town centre and in local neighbourhoods. This will make it easier to move around without relying on a private car.

It is recognised some journeys by car may be needed when accessing specialist facilities or those outside of the town. That’s why three new main streets will be created to support this:

Pershore Boulevard

An attractive tree line street between the B4084 and the M5 with space for cars as well as active travel and public transport.

Realignment of the B4084

This will provide an alternative route through Wychavon Town and to the southern neighbourhoods by moving the existing route to the West of Stoulton to avoid the village. Access to the village will be maintained but through traffic will be directed towards the new route.

A44 link street

Creating a link from the town centre to the A44 to the east, will provide options, including active travel, to new neighbourhoods and the wider road network.

Communities and education

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Housing and neighbourhoods

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Movement

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Natural and historic environment

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